https://www.insightsdrivenpm.com/blog/ Product metrics, product analytics and business acumen for product and tech leaders, by Corinna Stukan. en-nz https://www.insightsdrivenpm.com/blog/owning-the-financials-the-future-of-product-management/https://www.insightsdrivenpm.com/blog/owning-the-financials-the-future-of-product-management/Wed, 27 Aug 2025 00:00:00 +0000In this post, I am exploring the shifts and my thoughts on the next generation of Product Managers https://www.insightsdrivenpm.com/blog/how-product-managers-can-build-business-acumen-and-grow-their-influence/https://www.insightsdrivenpm.com/blog/how-product-managers-can-build-business-acumen-and-grow-their-influence/Tue, 22 Apr 2025 00:00:00 +0000In this post, I'll share why business acumen matters, the common gaps, and how you can practically build this skill as a Product Manager. https://www.insightsdrivenpm.com/blog/how-to-find-early-signals-for-proactive-product-decisions-and-business-results/https://www.insightsdrivenpm.com/blog/how-to-find-early-signals-for-proactive-product-decisions-and-business-results/Fri, 28 Mar 2025 00:00:00 +0000This post is an excerpt from my video course Master Product Metrics: Leveraging Data & Metrics To Drive Customer & Business Impact… https://www.insightsdrivenpm.com/blog/leading-vs-lagging-metrics-differences-pitfalls-and-how-to-find-early-signals/https://www.insightsdrivenpm.com/blog/leading-vs-lagging-metrics-differences-pitfalls-and-how-to-find-early-signals/Tue, 14 Jan 2025 00:00:00 +0000How to create a healthy mix of leading and lagging metrics to drive customer and business impact https://www.insightsdrivenpm.com/blog/how-to-build-a-data-driven-culture-metrics-to-learn-not-to-manage/https://www.insightsdrivenpm.com/blog/how-to-build-a-data-driven-culture-metrics-to-learn-not-to-manage/Tue, 13 Sep 2022 00:00:00 +0000In this post I want to share how to use metrics for learning and how to encourage teams to share data more openly https://www.insightsdrivenpm.com/blog/when-to-use-quantitative-vs-qualitative-data/https://www.insightsdrivenpm.com/blog/when-to-use-quantitative-vs-qualitative-data/Mon, 23 May 2022 00:00:00 +0000In this post I will share the main differences and examples of when to use which type of data https://www.insightsdrivenpm.com/blog/becoming-product-led-how-to-measure-value/https://www.insightsdrivenpm.com/blog/becoming-product-led-how-to-measure-value/Sat, 19 Mar 2022 00:00:00 +0000In this post I'll be sharing what it means to become product-led and how it changes how product teams measure success https://www.insightsdrivenpm.com/blog/how-to-become-more-insights-driven/https://www.insightsdrivenpm.com/blog/how-to-become-more-insights-driven/Fri, 03 Sep 2021 00:00:00 +0000In this post I will be sharing key concepts and activities to get more value from your product analytics https://www.insightsdrivenpm.com/blog/the-importance-of-good-data-practises/https://www.insightsdrivenpm.com/blog/the-importance-of-good-data-practises/Wed, 19 May 2021 00:00:00 +0000In this post I will share how data can help us create more focus and speak the same language https://www.insightsdrivenpm.com/blog/the-next-evolution-of-product-management/https://www.insightsdrivenpm.com/blog/the-next-evolution-of-product-management/Wed, 02 Sep 2020 00:00:00 +0000In this post I want to share how far we've come and which skills Product Managers will need to acquire next https://www.insightsdrivenpm.com/blog/the-difference-between-business-and-product-metrics/https://www.insightsdrivenpm.com/blog/the-difference-between-business-and-product-metrics/Tue, 04 Aug 2020 00:00:00 +0000In this post I'll be sharing the differences and why you should measure both types of metrics https://www.insightsdrivenpm.com/blog/should-you-redo-your-product-analytics-from-scratch/https://www.insightsdrivenpm.com/blog/should-you-redo-your-product-analytics-from-scratch/Wed, 22 Jul 2020 00:00:00 +0000In this post I’ll be sharing a list of factors every product team should consider when facing this big decision https://www.insightsdrivenpm.com/blog/why-product-managers-should-drive-analytics/https://www.insightsdrivenpm.com/blog/why-product-managers-should-drive-analytics/Tue, 14 Jul 2020 00:00:00 +0000In this post I'll be sharing how to best structure analytics capabilities within a product company and how to collaborate better with analysts https://www.insightsdrivenpm.com/blog/product-metrics-we-track-too-much/https://www.insightsdrivenpm.com/blog/product-metrics-we-track-too-much/Tue, 07 Jul 2020 00:00:00 +0000In this post I'll be discussing the importance of focus and how to track product metrics that really matter https://www.insightsdrivenpm.com/blog/stop-tracking-vanity-metrics/https://www.insightsdrivenpm.com/blog/stop-tracking-vanity-metrics/Tue, 30 Jun 2020 00:00:00 +0000In this post I'll be sharing common analytics pitfalls and a simple system for tracking better metrics https://www.insightsdrivenpm.com/blog/the-big-gap-between-product-and-analytics/https://www.insightsdrivenpm.com/blog/the-big-gap-between-product-and-analytics/Mon, 22 Jun 2020 00:00:00 +0000In this post I'll be discussing why we need to democratise product analytics knowledge more