Insights Driven PM
Master Business Metrics Workshop
- Learn how to understand business metrics and speak the business language
- Align your Metrics with Business Strategy
- Grow your Influence as a Product Leader
Half Day Workshop
EnquireInsights Driven PM
Measure & build things that matter.
We help product and tech leaders connect their work to commercial strategy, speak the business language and build things that truly matter. Author of Amazon #1 The Insights Driven Product Manager.
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About the founder
About the Founder
Corinna Stukan is a product executive, startup advisor and founder with 17+ years of experience leading FinTech and marketplace products for companies including eBay, CBA x15 Ventures and ASB. She is currently CEO of FinTech startup Bizzy and serves on advisory boards for AI and FinTech startups across the region.
Through Insights Driven, Corinna leverages her pragmatic German approach to help organisations connect data insights with strategy - by tracking less, but better.
Get In TouchTestimonials
What customers say
One of my biggest takeaways was how the book repeatedly emphasizes the link between product metrics and business metrics. That is where product analytics becomes strategy, not just reporting.
This was a masterclass in the practical use of metrics.
If you're a growing SaaS company looking to get serious about product analytics, we can’t recommend Corinna highly enough.
The book
The Insights Driven Product Manager Book
The ultimate guide to mastering product metrics, getting better data insights and making more impactful product decisions.
- #1 New Release
- Top Product Management Resources for '25
- Top 22 Books for Senior Product Managers
On-demand course
Product Analytics Fundamentals - Learn On Demand
Ready to level up your product career? Build your confidence with data and learn how to align your work with business strategy and metrics. Lifetime access, complete at your own pace.
Get the coursePrivate company workshops
Workshops for High Impact Product & Tech Leaders
Practical, interactive and to the point - trusted by Fortune 500s and startups around the globe. These private company workshops equip your team with the tools to align product strategy with business outcomes, master key metrics, lead with data and confidence.
Master Product Metrics Workshop + Implement
- A great starter for Product Teams to gain confidence with data
- Learn Product Analytics & Metrics best practices
- Avoid common tracking & experimentation pitfalls
2h Workshop + Implementation Support
Enquire
Data Driven Roadmap Prioritisation Workshop
- A practical approach to data driven prioritisation
- Learn how to uncover deeper customer insights to guide product choices
- Align your team with a clear data driven roadmap
Half Day Workshop
EnquireFAQ's
Frequently Asked Questions
Who are the workshops best for?
We typically run these workshops with 6-10 people. They are best for: Product Managers at all levels, Product Leaders (CPO, VP of Product, Head of Product), Founders or Digital Leaders (GM, Chapter Leads or similar) who run a digital product or portfolio.
What is the typical format of those workshops?
We typically run online sessions including prep to understand your business and current challenges. We always aim to make it interactive with exercises throughout the workshop, applying our trialled and tested frameworks to your business.
For follow up we offer 1:1 coaching or self paced video course material (with special rate for workshop attendees!) to ensure the data driven practices are effectively embedded into the ways of working.
We are active product leaders - we get your world, and are able to help you with your real world challenges.
Do you offer in person workshops?
Yes, in person workshops can easily be organised in New Zealand and Australia, with advance notice also in other regions. Travel costs apply.