Insights Driven PMMaster Product Metrics course
Want to gain more confidence with data?
Learn the fundamentals of product analytics, and how to align your work with business strategy. Lifetime access, complete at your own pace.
Get the course“This is the most comprehensive Product Analytics course I've encountered. Corinna Stukan has created something truly valuable for the PM community.”
Course preview
Course Preview 📈
Learning Modules From Strategy to Implementation
- Aligning Metrics to Strategy
- Defining Key Metrics
- Building Your Tools Stack
- AI Tools for Better Insights
- Metrics 101 Best Practices
- Pitfalls to Avoid
- Creating a Data Driven Culture
Concise & Purposefully Created Video Lessons
Maximise your learning experience, without sacrificing depth or clarity with high quality video lessons and slides, purposefully recorded and edited for this course.
Practical Templates & Reference Sheets
- Metrics One Pager
- A/B Testing Planning
- Qual vs Quant Data
- How to Share Data Insights
- Metrics 101 Checklist
- Metrics Definitions
- Leading vs Lagging Metrics
New
New: Master Product & Business Metrics - On Demand Course
Ready to level up your product career? Build your confidence with data and learn how to align your work with business strategy and metrics. Lifetime access, complete at your own pace.
Your instructor
About the instructor
Corinna Stukan is a product executive, startup advisor and founder with 17+ years of experience leading FinTech and marketplace products for companies including eBay, CBA x15 Ventures and ASB. She is currently CEO of FinTech startup Bizzy and serves on advisory boards for AI and FinTech startups across the region.
Through Insights Driven, Corinna leverages her pragmatic German approach to help organisations connect data insights with strategy - by tracking less, but better.
FAQ
Frequently Asked Questions
Who’s the course best for?
- Product Managers, founders or business leaders who want to learn how to find their most important metrics and which tools to use to make data driven product decisions
- Product & UX Designers or researchers wanting to better understand customer behaviour and link their work better to business impact
What’s the time commitment?
- The course is completely self paced with 12 modules - most people complete it in about two weeks by watching 1-2 modules per day so it’s manageable while preparing for an interview or upskilling alongside a busy day to day
- You get lifetime access and can revisit the content anytime
For follow up we offer 1:1 coaching or self paced video course material (with special rate for workshop attendees!) to ensure the data driven practices are effectively embedded into the ways of working.
We are active product leaders - we get your world, and are able to help you with your real world challenges.
What’s included?
📈 12 video modules – concise, straight to the point, and packed with real life examples and practical advice
📈 10 Downloadable Resources – templates to align key metrics, run A/B tests, and share insights with stakeholders & more
What will I learn?
- Become more confident with data & metrics
- How to gather better customer insights
- How to align your metrics with business strategy
- The most useful analytics & AI tools to analyse customer behaviour
- How to drive data driven roadmap decisions
- Put theory into practice with practical frameworks & tools