The Insights Driven Product Manager

The Insights Driven Product Manager is a guide on how to remove the clutter from data, get better customer insights and ultimately make better product decisions.

"Only 10% of product teams are able to validate their most important product decisions with data." — The State of Product Analytics.

Recognised as one of the top 20 books for Senior Product Managers by Amplitude!

What you will get

• 50+ pages of pragmatic advice, principles and frameworks on how to define better metrics, get more insights and build a data driven culture in your organisation
• Exclusive expert insights from John Cutler (prev. Product Evangelist at Amplitude) and Crystal Widjaja (Reforge writer, ex SVP Growth at Gojek)
• A worksheet attachment with practical exercises and templates that you can apply to your products straight away
• The ebook comes in PDF format with additional worksheet PDF

Key topics covered

• How to avoid metrics overload and focus on the essential metrics only
• How to create a more insights driven culture in your organisation
• When to use qualitative vs quantitative data
• Comparison and review of popular metrics frameworks
• How to create a holistic view that links product metrics with your overall business drivers
• Practical examples on how to make metrics more useful and actionable
• How to effectively share your insights with your stakeholders

You can also scroll through the images on the top to view the entire table of contents ⬆️

What other people say

"Any successful organization understands the need for relevant data in the modern marketplace. This book helps to zero in on what data you should be considering when making critical decisions for your product plan, including what metrics to consider and when to use qualitative or quantitative data. Written for product managers and leaders at tech companies, it’s full of advice on how to become more insights-driven, create product roadmaps and other essential facets of the PM role." — Amplitude

"I wish I had found something like this sooner. It is very well written with great advice. A lot of the time new product managers, or even experienced ones struggle with a structured approach to metrics. Reading this book was pure delight, enlightenment, and a refresher to identify and focus on the most important metrics, use them to learn, and let them be the guide for the actions." — Atif Iqbal, Product Manager FinTech

"A valuable guide for both new and experienced Product Managers to help them focus on metrics that truly matter!" — Quinnie Chen, PM & Co-founder @Mindcellar

"Really well written! A book that is succinct and insightful! 🙌🏽" — Kinanti Desyanandini, Product Designer


Who this ebook is for

• Product Managers of technology products who want to become more insights driven
• Business leaders who want to use better data insights to inform product roadmaps
• Product ops, designers, engineers or marketers who want to learn about product metrics and tools

About the author

I'm a product leader, startup advisor, writer and speaker at global product conferences. Over the past 15 years, I have led a diverse range of B2B and B2C products across APAC, Europe, and the US. Most recently I was the VP of Product at Stellar Elements, where I was part of the leadership team growing the business from 20 to 150 people across APAC, through to successful acquisition by a global technology company.

My roots are in development and user experience design. My first job in the industry was in a user testing lab, where I got to see first hand how customers are using our clients’ websites and applications. This customer and analytics lens has stuck with me until this day.

I like to bring my pragmatic German approach to product management, and am now using my experience to help organisations connect data insights with their strategy. I strongly believe that data doesn't have to be overwhelming and by tracking less, but better, we are able to get more insights from our data and ultimately make more impactful business decisions.